Cookie Policy

This Cookie Policy applies to the website (the “Site”). It describes how Multicolore / Avec Courage handle the information collected about you when you browse the Site, and how you can manage your preferences. In this Cookie Policy, the terms “cookie” and “cookies” also cover similar technologies such as pixels, locally shared objects, Flash cookies, invisible pixels, web bugs, device fingerprints and hidden identifiers.

What is a cookie?

To improve the sites, we use small files commonly known as “cookies”. A cookie is a small amount of data, often including a unique identifier, sent to your device from the sites and stored in your device’s browser or hard drive.

Why do we use cookies?

We use cookies to:

• Recognise when you visit the sites;
• Learn about your preferences and how you use the sites;
• Carry out research and statistical analysis to help improve our content and services, and to help us better understand what our users need;
• Target our marketing and advertising campaigns more effectively by delivering advertising based on and tailored to your interests;
• Make your online experience more efficient and enjoyable.

For more information about our use of cookies, see below.

What types of cookies do we use?

When you browse the Site, different types of cookies are placed and stored on your device. Here is more information about them:

First-party cookies vs third-party cookies

A first-party cookie is a cookie that we place on your device, while a third-party cookie is one placed by another company (such as one of our partners). The Site contains third-party content as well as hyperlinks to third-party sites, locations, platforms and services (the “Third-Party Services”). Our Site also contains cookies managed by third parties. For example, we use audience measurement and analytics services from certain third parties, such as Reporting, Google Analytics Demographics and Interest Reporting, as well as other integrated services that require the collection of information by Google Analytics, including collection through cookies. Likewise, advertising networks, advertisers and other third parties may use cookies on our Site and on Third-Party Services to track your activity across different services and over time, and so tailor advertising based on your activity — which may mean, among other things, that you are shown an advertisement on a Third-Party Service or a third-party device after you have left the Site (“personalised advertising”).

Session cookies vs persistent cookies

A session cookie is a cookie stored temporarily on your device; it appears when you access the Site and disappears when you close your browser window.

A persistent cookie is a cookie that stays stored on your device for a set period, so that we can remember your preferences for your next visits.

Strictly necessary cookies

These cookies are essential to your browsing of the Site and to its proper functioning. They let you use the Site’s features and the services you request on the Site. For example, these cookies help us remember your device’s screen resolution.

They are also essential to give you access to secure areas of the Site.

Below is a list of the main strictly necessary cookies used on the Site.

Performance cookies

These cookies collect information about how you use the Site. For example, they identify the pages you visit most often and track the error messages you encounter while browsing. Below is a list of the main performance cookies used on the Site.

Functionality cookies

These cookies are needed to remember the choices you make while browsing the Site, including your language preference. They also identify the region you are in while browsing the Site. A list of the main functionality cookies used on the Site is available through the consent banner.

Advertising and personalised advertising cookies

These cookies collect information about your behaviour on the Site. They are used to tailor advertising to your interests. They may be first-party or third-party cookies. These are persistent cookies, so they remain stored on your device for the period set in the cookie. The list of advertising and personalised advertising cookies is available through the consent banner.

Audience measurement cookies

As noted above, our Site uses Google Analytics cookies to measure and track the performance of our Site and to let us optimise your online experience. You will find more details about these cookies here: Use of cookies by Google Analytics

If you do not want Google Analytics to track your activity, not only on our Site but on other websites as well, please visit: Opt out of tracking by Google Analytics

Social media plug-ins

Our Site uses various plug-ins provided by most social media platforms (for example facebook.com, instagram.com, youtube.com and twitter.com) so that you can interact with us on those platforms (by selecting “Like” on our web page, by sharing posts from our web page, and so on).

While you browse the Site, if you have consented to it, your browsing data may be transferred directly to the social media platform concerned, even without any direct interaction on your part. Please consult the privacy policy of each of these social media platforms to learn more about how these cookies work.

You may also give us permission to access certain information about you from these social media platforms (for example by logging in through networks such as Facebook, Twitter, YouTube, Instagram, Tumblr and Snapchat). When you do, you allow us to collect information according to your settings on those platforms and in accordance with the privacy policies of those Third-Party Services. It is up to you to control your settings and to read and understand those privacy policies. Please note, however, that the privacy settings you have set on those Third-Party Services do not apply to the information we have collected and/or to the processing we may carry out with that information. Processing carried out using information we collect through those Third-Party Services is governed by this Cookie Policy and our Privacy Policy. If you publicly reference our Site on a Third-Party Service (for example by using a hashtag associated with us in a post), we may use that reference on or in connection with our Site.

How can I manage my preferences?

We ask for your consent before placing cookies on your device, except where they are essential to provide a service you have requested.

You can set your browser to block cookies, including those linked to our services. It is important to remember, however, that some features of the Site may not work properly if cookies are disabled. Cookies let you take full advantage of the Site’s best features, so we recommend allowing them.

Here are some examples of how to set your cookie preferences in the main browsers:

For Internet Explorer (9, 10, 11), select:

1. Tools
2. Internet Options
3. Privacy
4. Select the setting you want

For Chrome, select:

1. Settings
2. Show advanced options
3. Privacy
4. Select the setting you want

For Mozilla Firefox, select:

1. “Tools” menu
2. Options
3. “Privacy” tab
4. Select the setting you want

For Safari, select:

1. Preferences
2. Privacy
3. Select the setting you want

You can also use the help function in your browser’s toolbar to stop your browser accepting new cookies, to have it warn you whenever a new cookie is placed, or to disable cookies entirely.

You can exercise your choices about receiving personalised advertising by exercising your right to object. Some of the advertisers and service providers who provide us with advertising-related services, as well as some of our partners, belong to the Digital Advertising Alliance (the “DAA”), a self-regulatory programme for online behavioural advertising. To learn more about how to exercise some of your choices regarding personalised advertising, visit www.aboutads.info/choices. Some of these companies may also be members of the Network Advertising Initiative (the “NAI”). To learn more about the NAI and the options available to you for objecting to personalised advertising from its member companies, visit www.networkadvertising.org. Please note, however, that even if you are able to object to certain personalised advertising, you may still receive or see other types of advertising. Your objection only means that the selected members can no longer deliver personalised advertising to you; it does not mean that you will no longer receive targeted content and/or advertising (for example from other advertising networks, or simply basic advertising not based on your interests). We are not responsible for the effectiveness or the compliance of the objection mechanisms or programmes these third parties have signed up to, nor for the truthfulness of their commitments to those programmes.

Contact us

Any request relating to our Privacy Policy can be sent to our personal information protection officer at vieprivee@multicolore.ca, or by post to the following address, to the attention of:

Personal Information Protection Committee

Multicolore

5555 Av. Casgrain

Montréal, Qc, Canada, H2T 1X9